As an advertising photographer, the assignments are nothing if not diverse. Michael was thrilled to be commissioned for a Pirelli Tyres shoot, capturing breathtaking images of vehicles in motion that showcased the performance and allure of the brand. His photographs were designed to elevate the product and drive sales for the company.
But imagine his dismay when he saw the final result of his advertisement. Instead of his stunning visuals being celebrated, something about the execution left him deeply disappointed.