“Cheers” – A Photographic Toast by Michael Joseph, London Advertising Photographer article in Kodak Magazine edition 4 from 1972

Kodak International Photography Magazine – 1972

Feature: “Cheers” – A Photographic Toast by Michael Joseph

This vibrant double-page feature, published in Kodak International Photography Magazine (Vol. 4, 1972), celebrates Michael Joseph’s distinctive visual storytelling. Entitled “Cheers,” the article spotlights his signature blend of humor, social observation, and cinematic composition through a series of images depicting lively scenes of British conviviality.

Accompanied by biographical notes and advertising highlights, the publication traces Joseph’s career from his early work in South Africa to his acclaimed London studio practice. It references his celebrated advertising campaigns for brands such as Watney’s, Schweppes, and White Horse Scotch, as well as his editorial contributions to The Sunday Times, The Observer, and Paris Match.

Beautifully printed from Ektachrome transparencies, this 1972 feature exemplifies the international recognition of Michael Joseph’s craft—merging fine art, humor, and commercial photography with unmistakable character.