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Ces publicités ont été créées avec beaucoup d’humour: Michael en a fait une vingtaine, en Angleterre et Allemagne - en voici quelques-unes… Ici, un acteur très connu au Royaume Uni, William Franklyn, présente Schweppes comme si c'était la boisson la plus normale à chaque occasion. Sir Reginald et Lady Anthea Ponsonby ont reçu « l’Ordre …
This was Michael's first "orgy" — a lively Tiddlywinks shoot for Whitbread. Even with their sizable budgets, cost considerations were key, so an advertisement was placed in the Evening Standard seeking participants. Over 500 people responded, and 25 students were selected, each paid £25 for the day. Michael was thrilled with the result—playful, spontaneous, and …
Now anyone can look like McEnroe! Within twenty-four hours, an ad in the local paper generated 150 replies from would-be John McEnroe. There was a tall one, a child one, a female one, a dog one! By adding his trademarks a headband and sultry expression a team of lookalikes gave the advertising copywriter his cue …
As an advertising photographer, the assignments are nothing if not diverse. Michael was thrilled to be commissioned for a Pirelli Tyres shoot, capturing breathtaking images of vehicles in motion that showcased the performance and allure of the brand. His photographs were designed to elevate the product and drive sales for the company. But imagine his …
It's 1971 - the campaign logo is "You can take a white horse anywhere" - implying that it's possible to drink this particular whisky in the bath, and what a great idea for an advertising campaign!The horse and bath are in the studio. The lighting is set up - irrors reflect the angles to enhance …
Of course, the Nivea colour is blue - below is a copy of the original advertisement that appeared in the UK in the mid-eighties. In the olden days, Nivea was in tubs - so the art director, Paul Arden, thought the catchphrase "Nivea now in tubs" was such a great opportunity - the girl sits …
