Description
Photographer: Michael Joseph
Date: 1970s
Format (poster):
Width: 700 mm
Height: 500 mm
This image was printed from the original colour transparency, depicting six pairs of people enjoying gin at the top of a lighthouse. The elevated setting, combined with the relaxed intimacy of the figures, creates a striking and optimistic composition that perfectly captures the spirit of the era.
Originally conceived as an advertisement in the 1970s for Gordon’s Gin, the image was part of a kind of “Live Life. Love.” advertising campaign, celebrating freedom, pleasure and modern living.
This poster is offered unsigned and was produced as a unique test edition, limited to a single example, created solely to gauge public response. As such, it remains a rare and highly collectible piece, never released as a standard commercial edition.












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